Choose a well- known product category (not a single product and not a brand) and identify that product category and discuss:

To what consumer market segment is that product category being targeted?  How can you tell?  What evidence do you find?

How is consumer data being used by marketers to support the marketing of the products in that category?  What evidence can you find for your views?

How would an understanding of marketing technology help the marketing manager of a new brand entrant into that product category? 

Discuss a possible future application of technology for that category that is not quite possible today, but might be in the near future.

Answer rating: 100% (QA)

Product Category Smart Home Devices Consumer Market Segment TechSavvy Homeowners The smart home device market is booming with a growing number of consumers looking to enhance their living spaces with ... View the full answer