Choose a well-known branded product with which you are familiar. a. Brainstorm and identify at least...

 

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Choose a well-known branded product with which you are familiar. a. Brainstorm and identify at least ten keywords that a person might use to search for the product or the brand. b. Search for the product on at least two different search engines on two different devices: • What is the product's position in natural search? • What is its position in paid search? c. Use the Google AdWords keyword tool (requires credit card) or other free tools to learn how good your keyword choices were. Were there others that should have been in your top ten? d. What recommendations would you have for the managers of the product to help them improve their organic search rankings on the search engines you studied? What is the role of content marketing in optimizing a site for organic search? Choose a well-known branded product with which you are familiar. a. Brainstorm and identify at least ten keywords that a person might use to search for the product or the brand. b. Search for the product on at least two different search engines on two different devices: • What is the product's position in natural search? • What is its position in paid search? c. Use the Google AdWords keyword tool (requires credit card) or other free tools to learn how good your keyword choices were. Were there others that should have been in your top ten? d. What recommendations would you have for the managers of the product to help them improve their organic search rankings on the search engines you studied? What is the role of content marketing in optimizing a site for organic search?

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ANSWER For the purpose of this exercise lets use the wellknown brand Nike as an example Here are ten keywords that a person might use to search for Ni... View the full answer