choose an Alberta$-$based B$2$B organization and, using the evidence available to you, tell a detailed story of the B$2$B Customer Experience. Consider the meaningful touchpoints through which the B$2$B Customer must journey to move through the various stages. What would be different than their competitors? How do you communicate that value to the B$2$B Customer? Consider both the channels the B$2$B organization uses as well as the Relationship Selling approach of the B$2$B organization.