Question: Choose another Brand Please select a brand for your group and answer the following questions: 1 . Name the brand and Cdescribe its history and

Choose another Brand
Please select a brand for your group and answer the following questions: 1. Name the brand and Cdescribe its history and milestones 2. Identity the main customer segments of this brand 3. Describe the type of need this brand fills as per Maslows Hierarchy of needs 4. Discuss whether there is or isnt a perceived risk with the brand. Please explain 5. Identify the Brand Personality elements using the Brand Personality Framework 6. Evaluate the retrieval cues and assess whether the align with the brand personality

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