Choose at least five enterprises mentioned in this article that are no longer in business. (one half of a page) . Choose at least five enterprises in this article that have lost their competitiveness since the publication of this article in 1996. (one have of a page) . Analyze if the authors correctly predicted the downside of these companies based on the changes that were implemented by the management at that time. (one half of a page) . Develop based on the experiences and recommendations of the authors in cases where companies were not able to keep their momentum and lost to new comers. (one page)