Question: Choose either ONE international entry mode strategy between 1. Joint ventures OR 2. Franchising proposed by your firm. Critically discuss the likely implication (3 key
Choose either ONE international entry mode strategy between 1. Joint ventures OR 2. Franchising proposed by your firm. Critically discuss the likely implication (3 key advantages and 3 key disadvantages) of the chosen entry mode on your business and its stakeholders. Justify your answer with relevant examples and academic knowledge
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