choose either Option $1$ or Option $2$; you do not need to do both. As you draft your discussion post, remember that adding support to your statements adds strength to your position. When you reference a source to support your ideas or opinions, you must cite that source, following APA guidelines.

Option $1$

You and your supervisor are working together on a marketing research study for a new product introduction. Your supervisor seems to have a good understanding of qualitative research techniques, but she is confused about data gathering. In $34$ paragraphs, explain the differences between depth interviews and focus groups, and provide an example of how each can be applied to your new product.

Option $2$

Your department director has asked you to prepare a brief report describing how qualitative methods can be used in marketing research. In $34$ paragraphs, discuss the key points of what your report will address.