choose either Option A or Option B$.$ You do not need to do both. As you draft your discussion post, remember that adding support to your statements adds strength to your position. When you reference a source to support your ideas or opinions, you must cite that source following APA guidelines.

Option A: In $34$ paragraphs, analyze how social media has influenced the evolution of marketing practice. In preparing your response, be sure to address the following questions:

Which market segments are most likely to be effectively targeted with social media?

Are there market segments that are not likely to be effectively targeted with social media?

Option B: In $34$ paragraphs, analyze how marketing management might have evolved if social media did not exist. In preparing your response, be sure to address the following questions:

How might marketing practice have evolved if the technology that existed in $1990$ was still the prevailing technology of today?

What methods would marketers use to reach customers if social media technology did not exist today?