Choose one of the corporate cases listed below that has attracted media attention due to ethical issues.
Question:
Choose one of the corporate cases listed below that has attracted media attention due to ethical issues. Note that some of these businesses have multiple ethical considerations. If your selection includes a brand (in brackets), please refer to that particular ethical situation.
• Thermomix • Kraft Heinz (Shredz) • Reckitt Benckiser (Nurofen) • Optus Internet • Pental (White King)
You should produce a 1,000-word essay (excluding the reference list) to address the following points, using the case you have chosen from the list above:
1. Provide an overview of the company’s background, i.e., its business operations, etc.
2. What ethical issue has arisen? Clearly explain the ethical dilemma.
3. Was the decision made by the involved parties ethical? Apply the relevant fundamental principles of ethics (integrity, objectivity, professional competence and due care, confidentiality, professional behavior) to this question.
4. Clearly identify the stakeholders affected by the ethical issue. Explain how stakeholders and the business were impacted by the ethical issue.
5. Detail your original view on business ethics. How has your view changed after attending lessons and completing this case study assignment? Explain the differences and/or similarities to your original view.
Entrepreneurship & Small Business Management
ISBN: 978-0133767186
2nd edition
Authors: Steve Mariotti, Caroline Glackin