Choose one of the five following companies for your SWOT analysis (Marketline, 2020): American Express, Applebees Restaurants,
Question:
Choose one of the five following companies for your SWOT analysis (Marketline, 2020): American Express, Applebee’s Restaurants, Marathon Oil, Prudential Financial, Skechers USA. Once you launch the link, click on “PDF Full Text” on the left to open the report. Read the company profile for your chosen company, noting factors that relate to both drivers of globalization and the impact of global currency fluctuations. Using the company’s SWOT and your own experience and knowledge of the company, prepare an informative essay that addresses the following items with at least one substantive paragraph per bullet point: Describe two ways declining trade and investment barriers have impacted this company’s global operations. Specify two ways technological changes have impacted this company’s global operations. Explain two ways currency fluctuations might impact product price across this company’s global operations. Utilize at least three external sources as part of your research. Sources should include your textbook, the company profile, and one additional academically credible resource found in the university library. Only sources cited within the body of the paper should be included in the reference list. To meet formatting requirements, the paper should: Include a title page, introduction, main body, conclusion, and APA-formatted reference list. Be a minimum of 500 words (not including title page or reference list). Be double-spaced and written in 12-point Arial or Times New Roman font. Be written in adherence to the guidelines of Standard English, including the use of correct grammar, punctuation, and sentence structure. Be well-organized, logical, unified, and original. Include a clearly established and sustained viewpoint and purpose.
Managing Information Technology
ISBN: 978-0132146326
7th Edition
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti