Question: Choose one of the following companies: Kmart Barnes and Noble Saturn Cars SEARS Burger King Provide a rationale for why your chosen company would need

Choose one of the following companies:
Kmart
Barnes and Noble
Saturn Cars
SEARS
Burger King

Provide a rationale for why your chosen company would need some kind of repositioning.
Where/how/why does your company need rebranded (products, marketing direction, image, etc.)?
How do you propose to implement the rebranding strategy.

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