Choose one of the following companies: Kmart Barnes and Noble Saturn Cars SEARS Burger King Provide a
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Question:
Kmart
Barnes and Noble
Saturn Cars
SEARS
Burger King
Provide a rationale for why your chosen company would need some kind of repositioning.
Where/how/why does your company need rebranded (products, marketing direction, image, etc.)?
How do you propose to implement the rebranding strategy.
Expert Answer:
The company we are going to be talking regarding is Burger King the corporate must reposition itself ... View the full answer
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