Choose one of the following discussion posts to respond to. Aim for one to two paragraphs. Your response must be in your own words. Any research to support your answer should be cited and properly-referenced. If you copy from the internet/another source/another classmate's post, that will result in a zero at a minimum and potentially further academic penalties.

Discussion Option #1 - Pick a public company and compare its balance sheet amount of equity with its market capitalization. Why is there a difference? How does this relate to the balanced scorecard and the different metrics it evaluates?

Discussion Option #2 - What are some of the positive and negative behaviors that performance metrics can encourage? How can some balanced scorecard metrics be gamed or manipulated? What options are there to limit/mitigate this?

Discussion Option #3 - Should a marketing department be a revenue center, cost center, or profit center in its treatment? Make a case for each one. What does this indicate about the nature of responsibility centers?

Discussion Option #4 - Post about the big issues that Mountain City Transit is facing and/or a balanced scorecard that can help measure performance. Justify why elements were chosen in each of the four perspectives.

Answer rating: 100% (QA)

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