Choose Shape

the backpack builder panel, click through each of the four shape options.

Before you confirm the backpack shape selection, let's make sure you're reading the backpack shape information properly. Which of the four shapes has the highest PRODUCTION COST?

Teardrop Rucksack

Luke Mcconne

This shape is the most comfortable, but not the most costly$.$ Large rectangular is the shape with the optimal size for this target segment.

Once you select a shape option, notice that changing a backpack's SHAPE affects STATS on characteristics like capacity and comfort, as well as on PRODUCTION COST. If you need to$,$ click back on the SEGMENTS tab to confirm what PREFERENCES matter the most to your target segment. Just click back on the BACKPACK tab to go back. After you've selected your SHAPE, click FINISH to continue.

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Successful Product Development

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