Question: Choose the best answer. When doing industry analysis using Porter s 5 Forces, we often have a choice between a broader and a narrower definition
Choose the best answer.
When doing industry analysis using Porters Forces, we often have a choice between a broader and a narrower definition of the industry. In the broader industry definition, we would have more firms of slightly different types, like specialty cafes and fastfood cafes included in the industry as rivals, whereas in the narrower industry definition we have fewer firms included as industry rivals eg only specialty cafes with other types of firms eg fastfood cafes excluded from the industry.
Now, lets say you chose such a narrower industry definition for analyzing the industry rather than a broader one.
In your Porters Forces analysis using this narrower industry definition, what should you typically do with all those firms the fastfood cafes, in the example above that you have excluded from the industry? a you should include those firms in a separate PESTEL analysis b you should include those firms in the forces analysis under the threat of substitutes c you should include those firms in the forces analysis under the threat of rivalry d you should include those firms in a separate VRI analysis e you should exclude those firms from the forces analysis
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