Choose the correct answer without explanation

Question 1 'Marketing mix is a set of marketing tools. Which of the following statements doesn't explain it the best? Not yet answered Marked out of 2.00 O a. It's used to achieve marketing objectives p Flag question O b. Positioning aims at customer loyalty. O c. The tools are used for solutions. O d. All the components in the mix are strategies. Question 2 Customers prefer products of good... Not yet and good.... answered Marked out of 2.00 O a. Features, design Flag question b. Design, features OC. Both are right. d. Both are wrong. Question 3 'Learning' influences buyer behavior.' What should a business firm learn from this? Not yet answered Marked out of 2.00 O a. How to satisfy customers P Flag question O b. How to give delightful experience to customers O c. Both are wrong. O d. Both are right. Question 4 Not yet Firms, usually, try to maximize profits at maturity stage of the product life cycle. Why? answered Marked out of 2.00 O a. Because of weak competition Flag question O b. For defending market share Oc. Because of the possible decline O d. For creating awareness Question 5 Not yet answered Market skimming pricing strategy is preferred for technology-oriented consumer durables to other pricing strategies. Why is it so? Marked out of 2.00 P Flag question O a. To skim maximum profit in the shortest span of time O b. To skim maximum profit in the longest span of time O c. To skim lowest profit in the shortest span of time O d. To skim maximum profit in the medium span of time Question 6 "Marketing planning is a part of marketing management? Is this statement true or false? Not yet answered Marked out of 2.00 O a. Fully false Flag question O b. Partially false O c. Partially true d. None of these Question 7 Which of the following is considered to measure the effectiveness of an advertising program? Not yet answered Marked out of 2.00 O a. Finance impact P Flag question O b. Communication impact O c. Production impact O d. Price impact Question 8 Weaker rivals may be forced out of business by, sometimes, offering free gifts. What is it regarding? Not yet answered Marked out of 2.00 O a. Pricing Flag question O b. Marketing Mix O c. Product Life Cycle O d. Advertising Question 9 Not yet answered Sales promotion increases sale of ......products as the quantity is sold more, the need for ..products also increases. Choose the one that fits both the blanks. Marked out of 2.00 P Flag question O a. Normal O b. Complementary Oc. Inferior O d. Substitute Question 10 Marketing activities at each stage of the product life cycle are appropriately strategized. How do you do so? Not yet answered Marked out of 2.00 O a. Both are wrong. P Flag question O b. By understanding the respective market characteristics OC. Both are right. O d. By understanding the situational factors Question 11 Not yet Which of the functional areas of management is responsible for establishing the price of a product as it is one of the key management strategies? answered Marked out of 2.00 P Flag question O a. Production O b. Finance O c. Marketing O d. None of these Question 12 Not yet More intensive and intensive are respectively. ........ strategies at the stages of .............and of the PLC answered Marked out of 2.00 Flag question O a. Distribution, maturity, decline O b. Distribution, introduction, decline O c. Distribution, maturity, growth O d. Distribution, Maturity, decline Question 13 of Choose the right option, from the following choices, that fills in the blanks respectively. Unless the a product are appropriately. ................ to the target market, that product doesn't mean Not yet answered Marked out of 2.00 O a. Benefits, communicated, successful P Flag question O b. Images, made, failed Oc. Values, misinterpreted, successful O d. Drawbacks, communicated, successful Question 14 Not yet is a need that is sufficiently pressing to direct the person to seek. option that fits the blanks respectively. Choose the right answered Marked out of 2.00 P Flag question O a. Satisfaction, product O b. Product, satisfaction O c. Motive, Satisfaction O d. Satisfaction, motive Question 15 Sales seem to be slow at the introduction stage of the product life cycle. What do you think as its reason? Not yet answered Marked out of 2.00 O a. Low price P Flag question O b. Low product quality . Low product awareness O d. None of these