Choose the correct option:

1) Ecommerce is everything that involves buying, selling, and making transactions online

True

False

2) eCommerce has been seen as a promise for exponential growth. However, most consumers don't trust eCommerce yet, the industry didn't evolve as expected.

True

False

3)

What is the percentage of customers who visit a Web site and actually buy something called?

a. EDI

b. Affiliate programs

c. Conversion rate

d. Spam

4) The "e" in "eCommerce" is just like the "e" in "email." It's a prefix meaning "electronic" to represent the internet version of an offline concept

True

False

5) Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?

a. Conversion rate

b. Clickthrough

c. Life time value

d. Cost of aquisition

6) To white label is to apply your name and brand to a generic product purchased from a distributor.

True

False

7) In a wholesaling approach, a retailer offers its product in a marketplace and ships the purchased goods directly to the final consumer

True

False

8) All of the following are techniques B2C ecommerce companies use to attract customers, except

a. all above

b. Online ads

c. search engine optimization

d. e-mail marketing

9) Dropshipping is a product sourcing model in which you don't hold any inventory in stock. Instead, you list products for sale and orders are then fulfilled directly by the distributor

True

False

10)

What is the name given to an interactive business providing a centralized market where many buyers and suppliers can come together for ecommerce or commercerelated activities?

a. Business-to-consumer

b. Marketplace

c. Direct market

d. cybermediary