Choose the one best answer. Remember qualification, a step in the selling process before demonstrating features and benefits.

The question is: Marketers can best influence the outcome of the evaluation stage of the consumer purchase decision process by:

Group of answer choices

Attempting to convince consumers that no attributes are important in deciding which product to buy from among an array of them.

Identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.

Trying to get the customer to reduce the size of the consideration set to exclude many of the choices.

Attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features they might have originally preferred

None of the above