Question: Choose the right answer 1) Segmenting dimensions may be called qualifying or non-qualifying. are useful for segmenting consumer markets, but not business markets. fall into

Choose the right answer

1) Segmenting dimensions

  • may be called qualifying or non-qualifying.
  • are useful for segmenting consumer markets, but not business markets.
  • fall into two general categories: qualifying and purchasing.
  • are always demographic or geographic.
  • help guide marketing mix planning.

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