Choose the statement regarding B2B market segmentation that is incorrect. If a supplier of fresh produce segments its B2B market into small grocery stores, large supermarkets, warehouse clubs, and restaurants, this is an example of customer type segmentation. Customer type segmentation in B2B markets is more specific than simply identifying the four business market categories of commercial, reseller, government, and institutional. End-use application segmentation deals with the way in which the product or service is engineered and manufactured Demographic segmentation in B2B markets can include the number of people employed by the company