Question: Choose the statement regarding B 2 B market segmentation that is incorrect.If a supplier of fresh produce segments its B 2 B market into small
Choose the statement regarding BB market segmentation that is incorrect.If a supplier of fresh produce segments its BB market into small grocery stores, large supermarkets, warehouse clubs, and restaurants, this is an example of customer type segmentation. Customer type segmentation in BB markets is more specific than simply identifying the four business market categories of commercial, reseller, government, and institutional. Enduse application segmentation deals with the way in which the product or service is engineered and manufactured Demographic segmentation in BB markets can include the number of people employed by the company
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