Question: Choose the statement that best represents the difference between the consumer buying process and the business buying process. Group of answer choices The consumer buying
Choose the statement that best represents the difference between the consumer buying process and the business buying process.
Group of answer choices
The consumer buying process involves many individuals working together to make a decision, while the business buying process includes one individual.
The business buying process usually demands purchasing smaller quantities than the consumer buying process.
Decision criteria for the consumer buying process is not influenced by personal preferences, brand perceptions, aesthetics, and emotional appeal.
The business buying process sees less ongoing interaction with the seller, while the consumer buying process involves longterm communication and negotiation.
Motivations for the business buying process usually include economic factors and strategic goals, while the consumer buying process is influenced by personal preferences and individual needs.
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