Choose two different new products in different categories (aimed at consumers, not organizations) introduced in the last few years. What are some needs that could theoretically be useful bases for positioning and promotion of these products? What is the corresponding level in Maslow's hierarchy for each need? (This is a thought exercise and you are encouraged to come up with as many needs as you can after reading these sections of the chapter, rather than do any external research). Now find an ad for one of the products that you think was successful (either the ad or the product or both) and explain what need they actually focused on. E.g. for a new upscale organic juice bar:
1: They could possibly focus on a, b, and c needs. 

(2) Each one corresponds to a different level in Maslow's hierarchy (i.e. “a” above could be a “social” need 

(3) Find the ad for one product, and figure out what "need" it uses. Explain all these steps.