Choose TWO private universities available in Malaysia. Based on the selected private universities:

a. Provide the background of the private universities and their stakeholders.

b. Analyze how these TWO private universities use corporate communication to develop their positive corporate brand image and reputation. Provide real examples related to the organizations.

c. Compare the corporate communication strategies applied by both private universities to develop their corporate brand image and reputation with Open University Malaysia (OUM).

d. To what extent do all these THREE private universities apply the strategies successfully and maximize the new technologies in developing their corporate brand image and reputation? Justify your answers with actual examples.

e. Which strategy do you think is most effective? Why?

3. If you were allowed to work with these private universities, suggest how you would help them develop or enhance their brand image and reputation among their stakeholders.

Answer rating: 100% (QA)

Here is my analysis of two private universities in Malaysia and their corporate communication strate... View the full answer