Chosen brand&product: Volkswagen AG - Diesel-engine car. 1. try to find out how your chosen brand...

 

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Chosen brand&product: Volkswagen AG - Diesel-engine car. 1. try to find out how your chosen brand uses the knowledge and experience of consumers in creating products 2. define the main need (lack) for which consumers buy your chosen product/brand according to the design thinking method -Empathy: -Defining the problem: < -generating idea: < -prototyping: -testing: 3. consider whether the lack of cooperation with consumers could cause your chosen brand's image problems. < (Based on emission scandal in 2015) Chosen brand&product: Volkswagen AG - Diesel-engine car. 1. try to find out how your chosen brand uses the knowledge and experience of consumers in creating products 2. define the main need (lack) for which consumers buy your chosen product/brand according to the design thinking method -Empathy: -Defining the problem: < -generating idea: < -prototyping: -testing: 3. consider whether the lack of cooperation with consumers could cause your chosen brand's image problems. < (Based on emission scandal in 2015)