Question: ChotuKool case study 1a. How did ChotuKool conducted research (collected data) about the needs of potential consumers? What were the techniques they used? 1b. How

ChotuKool case study

1a. How did ChotuKool conducted research (collected data) about the needs of potential consumers? What were the techniques they used?

1b. How did the company benefit from this bottom-up (consumer-centric) approach in collecting data? What were the advantages of the techniques they used as opposed to most overused techniques such as distributing questionnaires? Accordingly, what did they find out about consumer needs? How did co-creation happen?

1c. The case gives a good idea about the Product P (innovation) and the Price P of the marketing mix. What would be your suggestions for the Place P and the Promotion P of ChotuKool?

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