Christopher Easby has been considering whether or not he should take on his new business venture of a Graphic Designer. Christopher has recently moved to Calgary AB after finishing his business marketing diploma in his hometown of Vancouver BC. During high school Christopher took part in the graphic design club where they created logos for high school events, and in his college career he continued this practice by helping the student association with their marketing material design. While bored working a late shift at the bowling alley, Christopher was flipping through the local Chamber of Commerce flyer and noticed how dated many of local businesses' logos were. He thought there may be a good opportunity to cater to this perceived forgotten market of graphic design. After some research Christopher found some information (below). Christopher contacted several friends and family from back home and asked how often their companies refreshed their logo and marketing material. He discovered that companies back home in Vancouver usually updated their materials every 5 years. Additionally, Christopher reviewed the Chamber of Commerce website and found that there were 6,210 businesses in Calgary and surrounding area. Also, he was able to identify at least 44 companies who offered graphic design services in the area. Do you believe Christopher would be a good choice for a small business owner? What is the market potential and earning potential for Christopher's business? Do you believe he should take on this small business venture, why or why not? Population: 1,200,000 Average Logo Commissioning Price: $1,200 Christopher Easby has been considering whether or not he should take on his new business venture of a Graphic Designer. Christopher has recently moved to Abbotsford BC after finishing his business marketing diploma in his home town of vancouver BC. During high school Christopher took part in the graphic design club where they created logos for his high school's events, and in his college career he continued this practice by helping the student association with their marketing material design. . I While bored working a late shift at the bowling alley, Christopher was flipping through the local Chamber of Commerce flyer and noticed how dated many of local businesses' logos were. He thought there may be a good opportunity to cater to this perceived forgotten market of graphic design. After some research Christopher found some information (below). Christopher contacted several friends from back home and asked how often their companies refreshed their logo and marketing material. He discovered that companies back home in Vancouver usually updated their materials every 5 years. Additionally, Christopher reviewed the Chamber of Commerce website and found that there were 3,553 businesses in Abbotsford and surrounding area. Also, he was able to identify at least 12 companies who offered graphic design services in the area. Do you believe Christobner would be a good choice for a small business owner? What is the market potential and earning potential for Christopher's business? Do you believe he should take on this small business venture, why or why not? Population of Abbotsford: 141.500 . Individuals homes in Abbotsford 43.225 Stats Canada: Profit Margins for graphic designers 32% Average cost for logo/marketing design: $3000