Christopher saw a billboard advertising the touring production of Wicked and purchased tickets for the show on
Question:
Christopher saw a billboard advertising the touring production of Wicked and purchased tickets for the show on his way home. Marketers cannot assume the billboard made a difference because there is not always a direct link between a particular form of marketing communications and
Multiple Choice
A. the reach/frequency ratio.
B. enhanced decoding processes.
C. the level of noise in the IMC channel.
D. a consumer's purchase.
E. supply chain effectiveness.
Fairview Farms distributes coupons to encourage the purchase of its free-range eggs. Which IMC channel is Fairview using?
Multiple Choice
A. public relations
B. advertising
C. direct marketing
D. sales promotions
E. online marketing
Georgina wants to increase the number of visits to her insurance firm's website, which specializes in rental insurance for college students. She decides to target Internet users who search for the terms "apartment," "insurance," and "student." What will be most helpful to her?
Multiple Choice
A. Google Analytical Thinking
B. Corporates blog
C. Twitter
D. Google Chrome
E. Google Ads