Cigna

1. As an insurance company, why does Cigna do what it does for Consumers in the United States and Consumers in other countries?

2. How do Cigna service customers in other countries due to the county's government laws, policies and regulations?

3. Whom do Cigna serve and how do Cigna influences or help others?

4. What image do Cigna project?

5. What value does Cigna bring to the table that no other organization does?

6. What is the organizations culture? Is it fresh and innovative, or traditional and reliable?

7. Does the organizations brand boast a fun, irreverent quality, or more of a dignified gravitas?

8. Is Cigna's Vision providing focus and long-term alignment?

9. How did Cigna achieve its strategy and vision?

10. Measurability: What are the few measurable goals for which achievement can be objectively assessed?

11. Unique Approach: What is the succinct statement that reflects Cigna will effectively deliver its services, meet the needs of its customers, and achieve its vision?

12. What do perfect employees look like? Think about the values they hold. What is their preferred work style? Independent? Or team-based? What is their attitude toward customers?

13. Will employees adhere to these values in 25 years? Selecting sustainable values is critical to long-term organizational success. Value statements can change over time, but core values remain constant.

14. How does Cigna help employees grow? Providing support to help your people grow personally and professionally is vital to maintaining an engaged and motivated workforce. After all, this is the workforce that will uphold the organizational values that have been set.