Circle the correct answer symbol

1-

Income segmentation can be used to target the ________.

a.

rich

b.

middle class

c.

lower income class

d.

all of the above

e.

nothing

2-

After identifying and evaluating our major competitors, we then ________.

a.

design broad competitive marketing strategies

b.

develop a market leader

c.

find the correct market leader

d.

give out rewards

e.

build the marketing leaders and a competitor-center leader

3-

leading firms can make one of the following three actions but not __________

a.

expand total demand

b.

defend their current market share

c.

run smaller companies out of business

d.

try to expand their market share further

e.

none of the above

4-

Final consumers buy Products and services for consumption, EXCEPT ________.

a.

convenience products

b.

byproducts

c.

shopping products

d.

specialty products

e.

unsought products

5-

In the marketing strategy we decide the target market, market share, profit goals, and ________.

a.

sales

b.

nothing

c.

the secondary market

d.

the competitions anticipated reaction

e.

life-cycle duration

6-

Business marketers use several variables that are not used to segment consumer markets including all of the following EXCEPT ________.

a.

operating characteristics

b.

purchasing deadlines

c.

situational factors

d.

personal characteristics

e.

purchasing approaches

7-

companies agree to have _________rather than cutting prices.

a.

pricing power

b.

value-added strategies

c.

fixed costs

d.

price elasticity

e.

image pricing

8-

Lenovo is discussing the amount of money charged for the new PC. This is discussing ________.

a.

the experience curve

b.

a demand curve

c.

the price

d.

wages

e.

salary

9-

________ are consumer products where buyers are willing to make a special purchase effort.

a.

Shopping products

b.

Unsought products

c.

Specialty products

d.

Industrial products

e.

Line extensions

10-

A market challenger define which competitors to challenge and ________.

a.

which one to kill

b.

which one to trick

c.

who will pay

d.

know when it is time to withdrawal

e.

its strategic objective

11-

Firms that have new products to the market faster than their competition often gain a ________.

a.

second place in the marketplace

b.

competitive edge

c.

penetration strategy

d.

lower share

e.

none of the above

12-

______________is not a desirable qualities for a brand name.

a.

it should tell something about the products benefits

b.

it should be easy to pronounce.

c.

the brand should almost always be a long

d.

the name can be translated easily to another languages

e.

B and C