Citi Bank has introduced a student account which serves mainly the population aged between 18 and 30 years. Using the methods in selection of a market segments: 

(a) Analyze the main considerations in segmenting a market. Support your answer by clarifying the benefits, process, and key differences in segmentations. 

(b) Give 2 examples of financial services that can be offered to this segment.

Answer rating: 100% (QA)

Answer Explanation A The main considerations when segmenting a market are The nature of the demand is an important factor to be considered while segme... View the full answer