Question: Citibank has customer relationship software that allows Citibank service representatives to quickly determine which types of accounts, loans, and credit cards a customer currently has.
Citibank has customer relationship software that allows Citibank service representatives to quickly determine which types of accounts, loans, and credit cards a customer currently has. With this information, the Citibank service representative can determine what other bank services that same customer could potentially enroll in or purchase. This growth strategy is an example of
Group of answer choices
product proliferation.
market development.
market penetration.
diversification.
product development.
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