citywide Courier Services projects that demand for its services will rise for a period of three years before subsiding. It can lease additional communication equipment for $1,000 at the beginning of every quarter for three years. Alternatively, it can purchase the equipment for $13,995 at 7.5% compounded quarterly. The salvage value of the equipment after three years is expected to be $4,000. Which option would you recommend? How much better is that option in today's dollars?

A new diamond deposit has been found in northern Alberta. Your researchers have determined that it will cost $2.5 million to purchase the land and prepare it for mining. At the beginning of both the second and third years, another $1 million investment will be required to establish the mining operations. Starting at the end of the second year, the deposit is expected to earn net profits of $3 million, which will be sustained for three years before the deposit is depleted. If the cost of capital is 16%, should your company pursue this venture? Provide calculations to support your decision.

1. What is market segmenting?

2. Discuss the problem of customer misbehavior.

3. W h a t i s c u s t o m e r s a t i s f a c t i o n

4. State six reasons why customer satisfaction is important

5. W h at d o yo u m ean b y S er vi ces ?

6. What do you mean by Service marketing?

7. What do you mean by service Product?

8. What do you mean by Service Strategy?

9. State and explain the four Ps in service strategy

10. What is Service Encounter?