Question: What is Google Analytics User ID feature and how does it work? What are the advantages of implementing this feature and what are the limitations/challenges?

  1. What is Google Analytics User ID feature and how does it work?
  2. What are the advantages of implementing this feature and what are the limitations/challenges? (Discuss 4 in total)
  3. Discuss the practices of some of a major brand in the implementation of the user ID feature, how do they encourage users to create login and how to they track their users.

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