Clara is making her grocery shopping list through her store's mobile app. She needs pasta sauce, so she adds Prego to the list since it is the brand she always buys. Later that morning while checking her Facebook feed, an ad pops up for Rao's Homemade sauce that intrigues Clara because of the different specialty sauces the brand carries. Clara decides she will give Rao's a try and changes her grocery list. What is the most likely reason Clara has changed her mind?

consumer loyalty

brand interest

brand disparity

criteria evaluation

attitude adjustment

Answer rating: 100% (QA)

The most likely reason Clara has changed her mind is brand interest Heres why the other options are ... View the full answer