Question: Class activity - Lets draw a model based on HYPOTHESES H 1 : Perceived ease of use ( PEOU ) will be positively associated with
Class activityLets draw a model based on
HYPOTHESES
H: Perceived ease of use PEOU will be positively associated with
behavioral intent to use online shopping sites.
H: Perceived usefulness PU will be positively associated with behavioral
intent to use online shopping.
H: Perceived ease of use PEOU will be positively associated with
perceived usefulness PU of online shopping sites.
H: Cognitive involvement COI will be positively associated with
perceived ease of use PEOU of online shopping sites.
H: Cognitive involvement COI will be positively associated with
perceived usefulness PU of online shopping sites.
H: Affective involvement AFI will be positively associated with
behavioral intentions to engage in online shopping.
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