Class Assignment #$3$: Customer Segment $($that you represent$)$

Define the target customer segment $($could be your segment$)$

Describe the demographics and customer behaviours $($psychographics$)$

Identify at least one opportunity $/$ value gap not being served

Identify the problem$($s$)$ for the customer $($Why is there an opportunity?$)$

What missing good$($s$)$ or service$($s$)$ would convey value not presently there?