Question: Class - below is the Shippo case about a real company that is a later in its life as a start-up. Please assess what you
Class - below is the Shippo case about a real company that is a later in its life as a start-up. Please assess what you believe is the best strategic option for Shippo, as described at the end of the case. The options are; - Focus on the App dashboard - Switch focus to the API business - Pursue both the App and the API Your answer should include 2 pages: - following the Pyramid Principle format discussed last night, the first page should include the Situation, Complication and Question. Everyone has the same Question: What is the best strategic option for Shippo
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