Class discussion topics on the Planet Popcorn $($PP$)$ case will include:

Describe their business:

Who are their customers? What problems do they help their customers solve?

What challenges and opportunities do they face? What are the strategic questions they need to answer?

What was the most interesting business lesson you learned from watching the video?

What was the most valuable strategy Marcus recommended to support PP growth?

Objectives and goals:

Would it be more accurate to say Sharla is focused on maximizing her utility or maximizing Planet Popcorn Value? Support your response with examples.

Objective versus subjective risk of doing business with PP:

How did Marcus' perspective of risk evolve as he learned more about PP$?$

Collaborate to build the PP Risk Register and Risk Map

Use the Risk Map to prioritize risks and consider likely Risk Treatment strategies