Class, have you ever noticed how often you are engaged and assessed during your shopping experiences and interactions with various industries$/$organizations on a daily basis??? You may be at a pie shop, ordering lunch, checking into a hotel, walking through the mall, or at the beach during vacation... Note, methods occur in$-$person, visually, and routinely though unique technological interactions...

Over the next several days, begin to process how individuals and organizations engage you strategically in effort to establish "relational orientation" OR perhaps welcome you to "value cocreate". I would bet that almost daily $-$ you encounter social and mobile marketing techniques during customer transactions. The goal of marketers is to engage you so authentically that you don't feel imposed upon, targeted, or inconvenienced.

Let's have fun as we build awareness and notice these encounters. Over the next few days $-$ I want you to raise your at antennas and look for obvious and hidden techniques that industries utilize to capture your attention and potential business. Note the approaches you experience and share out...