Class, the integrated process used by many marketers is commonly called the IMC (Integrated Marketing Communication). Two components of this are inside-out and outside-in. They refer to the information from the company to the consumer and from the consumer to the company, respectively. The outside-in component of the IMC is really about understanding the consumers perceptions and building a relationship with them. The internet and social media have really facilitated this and allowed companies to engage their customers. Class, can you think of ways that this can be done?