Classification Exercise

(this is individual student work)

Visit the Amazon site and organize a classification analysis for one of the following Womans private label lines Lark & Ro, Daily Ritual, or Amazon Essentials"

1-Choose one of the above private label lines and complete the classification analysis.

2-Then review a similar competitor (prices, product, customer) that does it better -This could be a private label at Target or another online only or a brick and mortar competitor. Submit an analysis and comparison of how the competitor does a better job. (this could be an experience use of social media content, interesting products or something else.

3- Write a summary of what could Amazon learn from this comparison competitor.

Use the link to the format provided in blackboard

See the partial example

FM422: Amazon Our Womens Clothing Brands

Part 1 Amazon Classification Analysis

Student Name:

Date you visited the Amazon site:

Amazon Private label:

Describe the target customer:

Describe the product overview:

Size range:

Price range	Classification Category	% of total images	Sub classification This could be organized by (career / casual) Or (Knit /woven)		notes / important observations

Part 2- Review a similar competitor (prices, product, customer) that does it better -This could be a private label at Target or another online only or a brick and mortar competitor. Submit an analysis and comparison of how the competitor does a better job. (this could be an experience use of social media content, interesting products, better assortment or something else)

Part 3- Write a summary of what could Amazon learn from this comparison competitor.