Question: Classification: Internal Use 1 . In the context of supply chain management, which of the following is a standard for data transfer that has existed
Classification: Internal Use In the context of supply chain management, which of the following is a standard for data transfer that has existed for over three decades and basically allows businesses to communicate electronically certain information that traditionally took a paperbased form? a Electronic data interchange b Middleware c Manual email orders d Online purchase e None of the above Supply chain management options can be viewed as a continuum betweenand a Vertical integration, virtual integration b Vertical integration, vertical disintegration c Vertical integration, virtual disintegration d Virtual integration, vertical integration e None of the above An organization's supply chain can be viewed from a system's perspective that starts with the acquisition of resources which are then transformed into products or services. Simply put the sequence is represented as: a Process inputs outputs b Sourcing input process outputs c Inputs outputs process d Inputs process outputs e None of the above Logistics is an integral part of supply chain management. Which explanation best represents outbound logistics a The management of material resources entering an organization from its suppliers and other partners b A supply chain that emphasizes distribution of a product to passive customers c The management of resources supplied from an organization to its customers and intermediaries d An emphasis on using the supply chain to deliver value to customers who a actively involved in product and service specification e None of the above Classification: Internal Use Which of the following is likely to be a result of an improvement in supply chain management? a Increased efficiency in obtaining resources from a supplier b Decreased operational costs c Improved product quality d Improved customer service quality e All of the above Which of the following is a characteristic of a push supply chain? a Manufactureled new product development b Long cycle time c High inventory levels d All the above e None of the above In the context of a supply chain information sharing, the forecast accuracy decreases as we move upstream along the supply chain. In this way, a forecast made solely on the basis of for instance, increase in the sale of a certain product may not be sufficient to indicate a growing demand. The inaccuracy is due to: a High number of orders b Information asymmetry c Demand signals d Transactional flow None of the above Information asymmetry in a supply chain can be reduced by making use of appropriate technology. Yet, some barriers make it harder to deploy technical solutions. The barriers include: a Lack of standards of information sharing b Cost of implementation c Bullwhip effect d a and b above e a b and c above Classification: Internal Use Suppose an organization is examining various strategic options for improvement of their supply chain. There are options which are relatively limited in scope but are expected to deliver improvement at operational level. Which of the following are correct examples of such options? a Procurement b Outbound logistics c Modification of supply chain d a and b above e a b and c above Suppose an organization is examining various strategic options for improvement of their supply chain. There are options which are relatively wider in scope but are expected to provide a greater reward. Which of the following are correct examples of such options A outbound logistics B reengineering processes c Modification of supply chain d a and b above e a b and c above Suppose an organization is in the process of reviewing intermediaries in order to explore various options for changes in its procurement process. It finds a supplier that provides office supplies and furniture at a lower price than traditional providers. Which of the following categories is most related to the supplier a Direct sales manufacturers b Online retailers c Valueadded procurement partners d Traditional manufacturers e None of the above Which of the following is NOT a type of application of the modern eprocurement a Webbased ERP b etendering c workflow systems d exreverse auctions Classification: Internal Use e None of the above There are different ways to model and implement the processing that place within the fulfillment cycle of procurement process. Which of the following of the sequences is most typical? a Originator approver buyer supplier b approver originator buyer supplier c Originator buyer approver supplier d Supplier originator approver buyer e Non of the above Procurement refers to all activities given below except a Purchasing B Inbound logistics C Outbound logistics D Warehousing before the items are used E None of the above The electronic integration and management of all procurement activities between a purchaser and a supplier is called eprocurement. It includes all the activities given below, except? a Purchase request b Authorization c Ordering d Delivery and payment e None of the above Which of the following are among the types of intermediary that need to be reviewed to understand options for changes to procurement? a Direct sales manufacturers b Online hubs c Knowledge experts d Online retailers e All of the above Classification: Internal Use Which of the following are key procurement activities within an organization? a Searching and specification of product by the end user b Purchasing by the buyer c Payment by an account d Distribution of goods within a warehouse e All of the above Recall that before the advent of eprocurement, organizational purchasing processes had remained similar for decades. Which of the following may be listed as inefficiencies in traditional procurement process? a Duplicating ordering information b Process for authorization by a senior manager c Inappropriately maintained webbased catalogues d a and b above e a b and c above Recall that before the advent of eprocurement, organizational purchasing processes had remained similar for decades. Which of the following may be listed as the main contributors to the efficiency of eprocurement? a Process for authorization by a senior manager b Ease of finding products using webbased catalogues c Lack of involvement of the purchaser d b and c above e a b and c above Which of the following statement correctly list the characteristics of inbound marketing? a Consumer is proactive in actively seeking out information b Brands are proactive in attracting interactions c Visibility in search engines is a primary concern d Reduces advertising wastage e All of the above Classification: Internal Use In a SOSTAC model of digital marketing, objectives may best be defined in term SSs Which of the following statements correctly list the focus of SSs a Growing sales b Getting closer to customers through dialog and participation c Adding value d Extending the brand online e All of the above While conducting digital marketing planning, demand analysis examines and projected customer use of each digital channel and different service different target markets. Which of the following questions should be at this stage? a What is the estimated number of other providers offering sing b What is the range of products that can offered in a given ger c What is the estimated percentage of customer who are rea product online? d All the above e None of the above While contacting digital marketing, learning benchmarking is recommended to to be Continuously done it has various prospectives, including: A Review of competitor capabilities in customers acquisition, conversion. to retention B Review of members of the buying decision unit on competitor side who have access access to the Internet. C Review of barriers to adoption amongst competitors of different channels and services. D A and b above E None of the above Internal marketing audit provides an assessment of the capability of resources of the organization to deliver marketing compared with its competitors, Suppose you are a digital business manager for an ecommerce site undergoing an internal marketing audit. Which of the following seem to you to be typical elements to be reviewed? a Basic costbenefit analysis contribution of site to revenue versus the cost of producing and maintaining it b Review of leads, sales, and cost of acquiring customers Classification: Internal Use c Review of factors such as social, legal, political and technological in developing and maintaining the site d a and b above e a b and c above Suppose you work for an airline which is considering varying its product while developing its online strategy. Your organization has decided to develop a range of complementary travelrelated services such as flights, packages and car hire. You understand that the organization is: a Varying the core product b Varying the extended product c Carrying out mass customization d Carrying out bundling e None of the above Suppose you work for an online retailer which is considering varying its p developing its online strategy. Your employer has decided to give automatically discount to new online customers for the first two items they order. Y is attempting to: a Explore a new approach of pricing b Develop a differential pricing structure c Enhance price transparency d Practice commoditizing e None of the above in the context of digital marketing mix, which of the following is not related to varying the product variable? a Core product b Extended product c Mass customization d Bundling e None of the above Classification: Internal Use In the context of digital marketing mix, which of the following is not one of the implications of the Internet for price aspect? a Downward pressure on price including commoditization b Decreased price transparency c New pricing approaches including dynamic pricing and auctions d Alternative pricing structure or policies, e None of the above In the context of digital marketing mix, which of the following is not one of the implications of the Internet for place aspect? a Place of purchase b New channel structures c Channel conflicts d Virtual organizations e None of the above In the context of classic customer life cycle, which of the following is not related customer selection? a Defining the types of customers that a company will market to b Identifying different groups of customers for which to develop of c Defining where to reach the identified customer groups. d Defining the value of different customer groups. e None of the above RACE is a practical framework designed to help marketers manage and commercial value that their organizations gain from digital marketing following is not a step involved in the RACE framework? a Reach b Act c Convert d Enhance e None of the above Classification: Internal Use Online PR refers to maximizing favorable mentions of your company, brands. products or websites on thirdparty websites which are likely to be visited by You target audience. All of the following are its typical forms except: a Communicating with journalists online b Search engine marketing c Linkbuilding d Blogs and podcasting e None of the above In the context of classic customer life cycle, which of the following is not an related to customer acquisition? a Form relationships with new customers. b Continuously striving to minimize the customer acquisition costs. c Targeting highvalue customers. d Providing relevant offers for continued usage of online services. e None of the above Customer profiling is all about maintaining the information that can be segment a customer. A framework for customer profiling that we discussed. all the following except: a Customer identification b Customer differentiation c Incentivization d Customization e None of the above Which of the following is an approach that can be used to help promoter score in the online environment? a Page template contains 'forwardrecommend to a frien b Email templates contain 'forward to a friend option'. c Showcase positive experiences. d Involve customers more in shaping your web services offerings. e All the above Classification: Internal Use All the following are customer retention techniques for online retailers except: a Resell b Inbound marketing c Crosssell d Reactivation e Referrals Which of the following is not a digital marketing activity within the scope of eCRM a Managing online service quality b Managing customer contact options c Managing customer profile information d Managing the multichannel customer experience e None of the above A CRM system to support the four activities is made up of different marketing applications. In this way, allows managing ad direct mail, email an other promotions. a Salesforce automation SFA b Customer service management c Managing the sales process d Campaign management e None of the above
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