Classify Unmet Needs

Enough shoulder$-$strap padding and light weight to avoid shoulder pain

Feeling excited to project an image of organization and efficiency

Durability for daily use

Displaying professionalism and attention to detail

Building connections and networking opportunities through conversations about the bag

Enough padding for laptop protection

Garnering compliments for the choice of bag

Room for an e$-$reader or physical newspaper to stay up to date

Secure compartments for carrying emergency cash

Protecting laptop and documents

Carrying a packed lunch for work

Complementing business casual attire

Water resistance to protect devices and documents from the rain

Expressing creativity and personal style through customization

Presenting a professional image at work

Showcasing personal style

Supporting personal growth through efficiency$-$enhancing features

Aligning with the style and preferences of colleagues for belonging

Transporting water for hydration during the work day

Compartments for productivity$-$enhancing gadgets to succeed at work