Clearly demonstrate your knowledge of the consumer decision process by applying it to one of your CB Project brand's target customer segments.

Part 1 (0.25 Points): Identify your CB Project brand

Part 2 (0.25 Points): Specify one (1) of your brand's target customer segments

Part 3 (1.25 Points): List the 5 steps of the consumer decision process

Part 4 (1.25 Points): Describe relevant scenarios that depict how the target segment of your CB Project Brand would move through EACH step of the consumer decision process related to that target consumer's experience with your CB Project Brand.