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Clearly demonstrate your knowledge of the consumer decision process by applying it to one of your CB Project brand's target customer segments. Part 1 (0.5 Points): Identify your CB Project brand Part 2 (0.5 Points): Identify one of your brand's target customer segments Part 1 (2.5 Points): List the 5 steps of the consumer decision process Part 3 (2.5 points): Describe relevant scenarios that depict your brand's target customer's movement through EACH step of the consumer decision process related to their experience with your brand