Clearly explains how the comapny slack meets specific consumer needs or solves a problem for the target market

Fully discusses how the slack aligns with the company's existing identity, brand image, and other offerings also Provides a comprehensive definition of the target market including specific detail on demographics, usage behavior, and psychographic characteristics

Fully describes a sizable, identifiable consumer group based on segmentation analysis

Segmentation analysis is supported by well$-$chosen factual research and statistics

Fully explains the customer problem$/$need the product will address or the alternative solution it will provide

Provides strong supporting data$/$evidence demonstrating the necessity or demand for this product