clearwear sdn. bhd. manufactures plastic lenses for sunglasses in malayasia. one of its top selling lines is
Question:
clearwear sdn. bhd. manufactures plastic lenses for sunglasses in malayasia. one of its top selling lines is the XRP lens, which has a scratch- resistant polarised surface. earlier this year, a taiwanese company entered the market offering a similar lens at a price 20 percent below the XRP price of rm3 per unit.clearwear's parent company has a target profit margin of 40 percent (on sales) on each of its products.
a) Wthat target cost would have to be set for the XRP to remain competive and meet the requirements of clearwear's parent company?
b) explain how clearwear could apply the principles of life cycle management to achieve this cost.
c) explain how value engineering could help in this process.
Vector Mechanics for Engineers Statics and Dynamics
ISBN: 978-0073212227
8th Edition
Authors: Ferdinand Beer, E. Russell Johnston, Jr., Elliot Eisenberg, William Clausen, David Mazurek, Phillip Cornwell