Click on the BACKPACK tab and add any options that you believe will align with the needs of the LUXURY TRENDFOLLOWER segment. You can make any selection in each of the available categories: SHAPE, STRAPS, MATERIAL, FEATURES and COLOR. These choices will drive your FEATURE DESIRABILITY $.$ Notice that as you make choices, your backpack STATS and PRODUCTION COST will change $.$ After you have added any options $,$ click on the PRICE tab $.$ Notice as you move the pricing slider $,$ the COSTS AND MARGINS and available DISTRIBUTOR PROFIT MARGINS change $.$ Remember you have one primary competitor in the LUXURY TRENDFOLLOWER segment $.$ Click FINISH and then END TURN to review your choices $.$ If you are happy $,$ click YES $-$ END TURN to see how you did $.$ If you are not happy with your choices $,$ click NO $-$ REVISE STRATEGY and make any changes to options or PRICE $.$ After you made your changes $,$ again END TURN and then YES $-$ END TURN to find out how you did $.$