. Client meetings are usually held with _____.

a. The client, either at the agency or the clients office

b. The client, always at their offices

c. The client, always at the agency

d. Everyone on the client team

8. A good perspective to have regarding client meetings is

a. I know the client will love this idea

b. I know the client will hate this idea

c. No one can predict the future, be prepared for any outcome

d. Little preparation is needed. It is what it is

11. At most advertising and public relations agencies, the person responsible for developing the creative brief is the _____.

a. Client

b. Account planner

c. President of the agency

d. Account manager