Client or Customer Satisfaction Studies, as discussed in Chapter 7, are one of the most common and beneficial research studies. Client Satisfaction Studies are closely related to the process identified as Continuous Quality Improvement or Culture of Quality. Good is never good enough and success depends on continuous improvement. This is also true for students who are encouraged to be life-long learners. Overcoming or eliminating bias is one of the most difficult challenges for Customer Satisfaction Studies. There are many types of bias. Pick one type of bias and discuss it for the benefit of the other students in this class.